25-person startup org chart
An org chart template for a 25-person early-stage startup with four reporting branches under the CEO: Engineering, Product, GTM, and Operations. Includes a dotted-line for Design to both Product and Marketing.
Org chart preview25-person startup org chart
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Prompt
Create an org chart for a 25-person startup. CEO with 4 direct reports: CTO with 3 Engineering leads (backend, frontend, data); CPO with 2 PMs plus Head of Design; VP GTM with Head of Marketing, Head of Sales, and Customer Success Lead; VP Ops with Finance Lead and People Ops Lead. Add a dotted reporting line from Head of Marketing to Head of Design.
Context
- - Stage: post-seed, pre-Series A.
- - Four reporting branches under the CEO.
- - One dotted-line relationship to call out cross-functional shared resources.
Patterns
- - CEO with four direct reports keeps span of control sane.
- - Engineering, Product, and GTM are the three core branches; Operations is the fourth.
- - Dotted lines for shared resources (Design supports both Product and Marketing).
Diagram structure
Nodes and connections
CEOrole
CTOrole
CPOrole
VP GTMrole
VP Opsrole
Eng lead - backendrole
Eng lead - frontendrole
Eng lead - datarole
Senior PMrole
PMrole
Head of Designrole
Head of Marketingrole
Head of Salesrole
Customer Success Leadrole
Finance Leadrole
People Ops Leadrole
Connections
CEOCTO
CEOCPO
CEOVP GTM
CEOVP Ops
CTOEng lead - backend
CTOEng lead - frontend
CTOEng lead - data
CPOSenior PM
CPOPM
CPOHead of Design
VP GTMHead of Marketing
VP GTMHead of Sales
VP GTMCustomer Success Lead
VP OpsFinance Lead
VP OpsPeople Ops Lead
Head of MarketingHead of Designdotted
Notes from the field
- For ~25 people total, four direct reports per VP is reasonable.
- Add a fifth branch (Security / Compliance) once you start selling to enterprise.
- Revisit the chart every 6 months; reporting lines drift fast in early-stage startups.
Frequently asked
When should Design report into Marketing instead of Product?
When brand and content are leading-indicators of growth, Design tends to live under Marketing or Brand. For product-led growth, Design is closer to Product.
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